Background
For many, Safeway is synonymous with the local
grocery store. It is one of North America’s largest
food retailers with 197,000 employees working
at more than 1740 stores in the United States.
The most efficient way for such a large company
to keep in meaningful contact with all its
employees is through the company Intranet.
Challenge
Safeway found that use of the Intranet was declining
rapidly and the large amount of information on the
site hindered employee engagement – the very reason
it was created in the first place. Squillante Studios
was contacted by Safeway first, to discover why
employees were uninterested in the site and second
to make and implement design recommendations on
how to increase user involvement.
Solution
Squillante Studios began with a fact finding
phase that involved reviewing existing content and
monitoring current user feedback. After thorough
research, Squillante Studios recommended using
interactive stories and discovery pages throughout
the site to increase employee involvement.
Squillante Studios then subsequently redesigned
the site and implemented these recommendations.
Results
Usage of the Safeway Intranet increased dramatically
post launch. This was measured in site visits, log-
ons, click-throughs and duration of visit. Safeway
was able to keep employees informed and motivated
during the economic downturn which was deemed
important in maintaining company morale.
