Developing A Campaign
Artsfest is a San Francisco-based nonprofit that
supports the arts in all of its diverse forms. To raise
revenue for operating costs, Squillante Studios
developed a direct mail campaign that would excite
San Franciscans and induce them to contribute to the
organization. With a limited marketing budget,
Squillante Studios found unique ways to use existing
imagery that was dynamic and representative of the
creativity that defines the art world. Color, energy
and clear messaging were at the core of the solution.
We also developed the tagline, Making San Francisco
Richer, a simple message that reminded people
exactly what the arts bring to the city.
imagery that was dynamic and representative of the
creativity that defines the art world. Color, energy
and clear messaging were at the core of the solution.
We also developed the tagline, Making San Francisco
Richer, a simple message that reminded people
exactly what the arts bring to the city.
