Fund Raising

Coral Reef Alliance Direct Fund Raising Campaign

Generating Revenue

The CORAL Reef Alliance is a non-profit organization
that partners with reef communities around the world
to protect coral reefs. Squillante Studios was retained
to develop more effective and strongly branded direct
mail campaigns. “Since CORAL began working with
Squillante Studios, the look of all of our direct mail

materials has changed dramatically for the better –
and we’re seeing the results in our fundraising
success! Our year end appeal generated over
40% more revenue than last year’s appeal, thanks
in part to the more professional appearance we
are showcasing.”Sarah Freiermuth, Assistant
Director of Development