A Nascent Brand
Cord Blood Registry (CBR) is the world’s largest and
most experienced family cord blood stem cell bank.
CBR preserves cells for nearly 300,000 newborns
world-wide. Beginning with the website, Squillante
Studios has begun to create a new, emotional and
modern brand for CBR’s Newborn Possibilities
Program.
The redesigned site utilizes new, engaging imagery
and a warm, soft color palette. Squillante Studios
worked with CBR to deliver the optimum amount of
content without overloading the user. The resulting
solution projects a positive tone and achieves one
of the client’s main goals–to generate new donations.
